If you’re looking to increase your Google search ranking and thus your page views (and, of course, conversions), a blog is a great place to start. You can use your blog to answer questions that potential customers may have about your industry. Having a well-written blog showcases your expertise, communicates authority within the industry and, if optimized correctly, gets more eyeballs on to your website.

While working as a content strategy consultant, I built up a blog series on topics that were buzzing in the industry: Self-driving trucks. And while freight exchange may seem like a boring topic, I believe it’s truly a matter of where you look. Self-driving trucks are fascinating and I had a blast researching and writing this series.

Here’s an article on the safety of self-driving trucks.

Here’s one on how self-driving trucks affects truck drivers.